Manners and PROCEDURES ADVERTISING INDONESIA

Advertising as one means of lighting and marketing tools, memeganng dsalam an important role in nation building undertaken Indonesia. As a means of illumination and marketing, advertising is part of the life of a vital communication medium business development and must function to support the development. 

For the sake of social responsibility and protect the nation's cultural values ​​are based on Pancasila and 1945 Constitution, is necessary to establish the pattern of the conceptual direction of national advertising. Advertising routing pattern that should support the principle of the trilogy of national development to achieve a just and prosperous society, including the progress of the business world, national advertising, and mass communication media.

Manners

General principles
Ads must be truthful, responsible, and not contrary to applicable law.Ads must not offend or merendahakan dignity and religion, traditional culture, ethnicity and class.Ads must be animated by the principle of fair competition.

General Application
Ads must be truthful, responsible, dasn tidask contrary to applicable law.

Honest 
Ads must not be misleading, for example by providing information that is untrue, fool, dasn excessive promises.

Responsible 
Ads must not abuse the trust and the harm to the community.

Not against the law 
Ads must comply with the Act and applicable government LAW.

Content advertising 
Statements and promises regarding the product can be accounted for righteousness.

Consumer Testimony 
Must be equipped with tertulils statement based on actual experience. Name and address of the giver testimony must be clearly defined and real.

Inclusion rates 
When the price of a product listed in the ad, it must be clear so that consumers know what items will be obtained at that price.

Price comparison 
When you do a price comparison on a product with another product, then the basis of comparison should be equal and clear.Use of the word "Free of Charge" or something similarThe word "Free of Charge or the like should not be included in the ad, if poorer consumers have to pay some money outside the actual shipping costs. If the shipping costs will be charged to the consumer, it must be listed clearly.

Promise of making money: 
If an ad promises compensation refunds (warranty) for the purchase of a product that turned out to disappoint consumers, then:The terms of such refunds must be clearly and fully stated, among other things limits the risk of advertising, the types of damages / shortages are guaranteed, and the validity period of a refund.Advertiser shall reimburse the consumer in accordance with the terms listed.

The promise of quality assurance or warranty: 
When sautu ads ensure the quality of a poroduk, the basics of insurance must be in responsible for.

The fear / superstition: 
Ads should not be toying with the fear and belief of the superstitious people for no reason that can be accounted for.

Violence: 
Advertising is not allowed to stimulate or provide acts of violence.

Safety 
Ads for no reason that can be accounted for may not display scenes that are dangerous or justify neglect of safety aspects, especially those that have nothing to do denag products advertised.

Protection of personal rights: 
Ads may not display involves someone without any prior approval. This provision does not apply to the appearance of a mass or as a backdrop in which a person can be known, unless the appearance can be considered harmful.

Children: 
Ads are intended or which may involve the children not be menampilakan in any form things that are considered to disrupt or destroy them physically and mentally, to take advantage of the ease of trust, lack of experience, or the innocence of their hearts.

Scientific terms and statistics:
 Ads should not blame gunaklan scientific terms and statistics to create an exaggerated impression.

The absence of product 
Ads may only be installed when it has no certainty about the availability of the products that diklankan market.

The use of superfluous words: 
Ads may not use the words "tar", "most", "number one" and sejen bidsang isnya without explaining in what is excellence.

Direct comparison: 
A good ad does not make a direct comparison with rival products. Moreover, such a comparison is needed, the comparison should be the same dassar dsan clear. Tidsak Consumers misled by this comparison.

Degrading: 
Advertising is not permitted in langsungataupun tidask langsungmerendashkan other products.

Imitation: 
Ads must not mimic other ads in such a way as to cause misdirection. This includes trademarks, logos, composition of letters and images, slogans, positioning, how to look and jingles.

References: 
Study Books Advertising In Marketing Communications perspective

  Meanwhile, according to Government Regulation:Act No. 32 of 2002 on Broadcasting.(State Gazette of the Republic of Indonesia Year 2002 Number 139)Broadcast AdvertisingArticle 25The material broadcast advertising code advertising should be appropriate, the requirements issued by the IEC, and the provisions of legislation and regulations.Broadcast commercial advertisements aired on broadcast agenda for children mandatoryfollowing the broadcast standard for the children.Cigarette advertising on radio broadcasting organizations and television can only broadcast at 21.30 until 05.00 local time.RRI, TVRI, and the Institute of Local Public Broadcasters are required to provide time to broadcast public service ads are done in a spread ranging from 05.00 until 22.00 local time with a special price, or if in an emergency set by the government in accordance with purposes.RRI commercial advertising airtime, TVRI, and the Institute for Public Broadcasting Local maximum of 15% (fifteen percent) of all air time every day.When public service announcements broadcast at least 30% (thirty percent) of the broadcast ads every day.Advertisements broadcast material must use domestic resources and aired on television are made domestically, location in Indonesia, the star of Indonesia, and the director of Indonesia.

making good animation

The beginner is sometimes difficult to distinguish the elements of motion above. To facilitate such a study we can note the movement that we usually do, such as walking, running and jumping.

12 To understand the basic principle of animation can be viewed from a motion sequence and understand it.
The twelve principles are:

          * Pose and movement between (Pose-To-Pose Action and Inbetween)
          * Setting time (Timing)
          * Movement of secondary (Secondary Action)
          * Acceleration of motion (Ease In and Out)
          * Anticipation (Anticipation)

          * Movement of the cover and the time difference of motion

          * Movement curved (Arcs)
          * Dramatization of the movement (Exaggeration)
          * Elasticity (Squash and Stretch)
          * Placement in the area of ​​the image (Staging)
          * The appeal of the character (Appeal)
          * Inspiration roles (Personality)

1. Pose and movement between (Pose-To-Pose and Inbetween)
 
As an example we take a scene of people walking by using the camera. Spread the finished film and you will see a continuous series of images which when played at 24 frames pe second (film) or 25 frames per second (PAL) will produce a moving picture.
Sometimes it is difficult to directly copy all the movements in each frame. To facilitate an animator akn motion sequences divide into 2 parts, the poses and movements between. Pose is the most extreme movements of each movement there and inbetween adalh movement between one pose to another pose.
In 2D animation key animator will draw key poses. Then inbetween continue to make gerkan from one pose to another pose.

2. The timing (Timing)
 
By adjusting the duration of movement, a character can look different with other characters. Although the same pose, but with a different duration of motion, then the expression of the resulting movement is also different. For example, slow motion (the distance between key poses quite a distance), moving normal, or fast motion (the distance between key poses closer).

3. Secondary Movement (Secondary Action)

 Secondary movement is a movement that occurs due to other movements and is an integral part of these systems the main motion. For example, when stepping, hand we will offset our footsteps, we'll go spinning waist and body we participate akn inclined to move left and right. The movement is a result of the main movement of feet caused by the body's natural reaction to remain balanced.To create a secondary motion to add natural motion, secondary motion may not exceed the main motion.

4. Acceleration (Ease In and Out) 

Any stationary objects tend to remain silent and any moving object will keep moving unless an acceleration or acceleration (Newton's law of inertia). From a stationary pose to a movement will occur perscepatan and of movement poses a slowdown will occur.

5. Anticipation (Anticipation)

 Basically, all movement will occur in 3 parts, the first part, called anticipation, the movement itself and the final movement, called the closing movement (follow through). For example, when we jumped we will bend our legs, membungkukan body and pulled his hands down, then we jumped. Preliminary motion is called anticipation.In 2D animation film often we see a cartoon character who disappeared from the screen by leaving a lump of thick smoke. Before you run the install pose figure preparation, legs pulled away and ran toward the hand-prepared beersiap stretch run and then shot and left figures itun thick smoke.

6. The movement continued and the time difference of motion (Follow Through and overlapping Action)
 
Any object that moves will tend to keep moving, even after getting the force to stop it (Newton's law of inertia). For example when we ran and suddenly stopped. Our bodies will be a little thrown forward, before finally returning to the point of balance. Watch every move we do, we will find and feel the "excessive movement" at each end of the movement we do. The movement called the motion cover (follow trough).
Not all movements occur or stop at the same time. There is always a lapse of time between the main motion with secondary movement. Often these movements feel bertintihan. This principle is known as the overlapping action.
Usually the secondary movement will experience a difference in movement time (overlapping action). If an animal moves, its tail will also move, but the tail did not stop the movement along with the movement of these animals, but stopped a few moments longer.

7. Movement curve (Arc)
 
At the moment we shook his head, the resulting movement is a movement that slightly curved towards the top or bottom of a circle. This motion is called motion curved (arc) which is the principle applied to animation.

8. Dramatization of the movement (Exaggeration)
 
Dramatization of the movement is the action reinforce what is being done. Often we see a theater actor melabih dramatize or exaggerate their actions to be seen clearly by the audience. When angry the actor will be hands on her hips and pointing his opponent. Similarly, when laughing, he hands on her hips, pulling his upper body back, lifted his head up, open mouth wide-ranging and ultimately make a sound of laughter so hard.
The important thing to do is any body who experienced permanent deflection will maintain its volume. If a rubber change its volume, the reality that there will be lost. In the animation of this principle is not enforced as such, but in certain parts of an object. Biceps muscle, for example, experienced a greater deflection at its center than the tendon or edges.

9. Elasticity (Squash and Stretch)

Despite the rigid object or objects are realistic (like humans) seems not experience sagging, this principle is still used. At the time of jump down our body will be bent a little, this movement which is a secondary movement similar to the events of "penyek" which occurred on a rubber ball thrown to the floor.
  
10. Placement in the area of ​​the image (Staging)

In addition to good animation, how to put characters in front of the camera is also absolutely necessary. By placing the camera or the characters properly, the concept that we want to be read easily by the audience. The most important principle is the principle and the principle silluet sinematography.
By placing the camera low, a character will look big and scary. Likewise denagn high camera placement, the character will appear small or looks confused. Placement of the camera with obliquity (rolling) will make the movement look dynamic. Symmetrically placement will membuata characters look formal or authoritative, the placement direction of motion diagonally will also make the scene look dynamic.
Viewing silluet characters (only on the foreground vs. background) also provides firmness pose a character. If silluet character looks ambiguous or unclear, it will be difficult for the audience to digest the action characters.

Ten principles first animation was first introduced by Fank Thomas and Ollie Johnston. Furthermore John Lasseter (director of Toy Story) added two more principles that will soon we learn together.

 

11. The appeal of the character (Appeal)
 
Every character in the animation must have a unique charm, which distinguishes it from other characters. It could be a character look unique from the design, or the way he showed his personal expression.

12. Character inspiration
 
Acting ability is a must have for any character animator. Acting allows animators to translate the behavior and attractiveness of the characters properly, so the audience feel what dimaui by an animator, even though no dialogue though. The easiest way to live one's role is to imagine our character as an actor. Imagine us to be ourselves and start to imitate their behavior and their expression.
"A good Animator animator that is able to move his limbs and menterjemah it into a work of animation."
Without the inspiration of a character will look flat, stiff and inhuman. The role of inspiration is the "spirit" of each character.