ALL ABOUT PUPPET (WAYANG)

PUPPET
The word puppet comes from the word "baying shadow" which in English is called "Shadow Pupet" or in other words means the shadow puppets (symbols) of human life in its entirety, includes the words, deeds or actions, and hamiyah.
Another term of the puppet is Ringgit. According to experts othak athik mathuk, puppets and ringgit terms separated existence. They give the definition of puppets as a cultural heritage that must be preserved at all times. The word "ringgit" understanding is "filtered and dianggit". This means that not all inherited from our ancestors is good, then we are still required to filter out what works and good for us to run.
Referring to the term which means baying wayang shadow or symbol of human life, let us read carefully whether the work below is also a symbol of life in our environment.
Who quoted from wayang stories, according to the source of the story in Bharata Yudha the 3rd and 4th, Pandava warriors already scrambling to face Kurawa armies led by Bhishma. By the Bharata Yudha to-5, King Krishna entered the big family Sidak Pandavas who led a wise decision, namely "Heroine appointed as Senopati in Bharata Yudha to-5 '.
Puppet known since prehistoric times which is about 1500 years before Christ. Indonesian society embracing animist beliefs in the form of ancestor worship of spirits called or dahyang hyang, manifested in the form of statues or pictures. Wayang is the Indonesian traditional arts which primarily develops in Java and Bali. Puppet show has been recognized by UNESCO on November 7, 2003, as an amazing work culture in the field of narrative story and legacy of the beautiful and very valuable (Masterpiece of Oral and Intangible Heritage of Humanity). There are puppet versions played by people with costumes, known as the puppet people, and there is also a puppet in the form of a set of dolls that are played by the puppeteer. Puppet played this mastermind such a puppet show or wayang kulit. The story is told in the wayang performance usually comes from the Mahabharata and Ramayana. Puppet show in every country has its own techniques and style. Thus, Indonesia is a puppet made by indigenous people of Indonesia who has a story, style, and extraordinary puppeteer. Sometimes repertoire Panji stories and stories Menak (Islamic stories) performed well. Puppet, by the predecessor of this country contains a very deep meaning. Sunan Kalijaga and Raden Patah was instrumental in developing a puppet. The Guardian in the land of Java has been set up in such a way into three parts. First Wayang Kulit in East Java, both Wayang Wong or Wayang in Central Java, and the third Marionette Puppet in West Java. Each very bekaitan one another. Namely "Where the contents (Wayang Wong) and Where the Skin (Wayang Kulit) should be sought (Puppet Marionette)". 

Types of puppets 

1. Puppet purwa  
Wayang puppet prototype called because it is made from cow skin. Adaptation source of stories from the Ramayana and the Maha barta into the ancient Javanese language made in the reign of King Jayabaya. The famous poets of the period is empuSedah, master panuluh Kanwa masters. Sunan Kalijaga one walisanga (Demak, XV century) is the person who first created the puppets of cow leather. other than calf leather there is also use buffalo leather sector in a region even some use with the famous manusia.Dalang skin is Narto Sabdo Ki, Ki Anom Suroto pilgrimage, kitimbul Hadi Prayitno, etc. Mas aji wind. 

2. Puppet show Many people who called wayang tengul. These puppets are made of wood and given a shirt just like humans. Its source is taken from history, such stories Surapati Fortunately, Batavia by Sultan Agung, Trunajaya etc. Puppet show does not use color \ screens like shadow puppets. 

3. Puppet Krucil  
Many people have named them kllithik.Wayang puppet is made of wood, shaped like shadow puppets. Usually tell Damarwulan and Majapahit. To stick the Puppet klithik not plugged in banana bark like wayang kulit but using wood that has been given the hole the hole. 4. Wayang Beber Wayang Beber is made of fabric or leather calf explanation or sheet form. each explanation is a story scene. when it was played then it could be rolled up. Wayang is made in the days of empire majapahit. 

5. Puppet Gedog  
The shape is almost like a shadow play. sources such as the story comes from Java: Banten, Singasari, Mataram Kediri dll.wayang Gedog hapir extinct we can only find in 1400 

6. Puppet Suluh  
Staging puppet torches are usually for public lighting. It belongs to the wayang puppet modern.terbuat of skin that were fully clothed human lazimya picture was similar to humans. The story is taken from the story of Indonesian struggle against the invaders. 

7. Wayang Titi  
Wayang puppet titi is china. Its source comes from the story of china. This puppet can we meet in the township china or pagoda. 

8. Puppet Madya  
These puppets in ciptaakan by KG Mangkungara IV at the beginning of XVIII century. Source ceritranya taken from the story after the war Baratayuda Pandavas, for example King Parikesit 

9. Puppet Revelation  
The puppets of wayang is also often called the Bible Puppet story comes from the gospel. Made by Brother Themotheos untu broadcast Christianity. 

10. Puppet People  
Purwa wayang stories are staged by people with clothing such as its source was the same puppets with puppet prototype. Society of the famous such as Ngesti Pandavas (Hyderabad), Sriwerdari (Surakarta). 

11. Puppet Pancasila  
It is the story of wayang puppet-like characters purwa difference is-fighter pejuag Indonesian nation was the story about the struggle of the Indonesian Nation

AMBIENT MEDIA

Ambient advertising is a newcomer to the world of outdoor advertising and still not much touched by academic circles. There is still no precise definition for ambient advertising, although many examples that can be presented.
Regardless of the purpose of the campaign, candidates 'ambient advertisers' need to think about the link between ambient media, product or service advertised and the proximity of the ad with the location of sales. Ambient advertising to make the message as part of the environment near the consumer. In ambient advertising, order the media. For example, campaigns that run in the London underground station, this campaign replacing handrails on the train with empty deodorant bottles. The commuter who hang from the hand grip actually is well-positioned underarm odor mengeksposkan them on other passengers, making the impact of these deodorant bottles rose multiplied. In this campaign, there is a clear relationship between the product being advertised with the ambient media.
Ambient advertising could have an impact if the ad was near the location of the purchase or location problems. Gasoline hoses at the gas-gas stations are often fitted with advertising products available in store petrol station it: this is an example of ad placement near the location of sales. Honda Imagine someday use fuel hoses to promote fuel-efficient cars Honda Jazz: This campaign will be an example of using the media near the location of the problem. Promotional messages embedded in the shopping cart in the grocery store can seem to fulfill two functions at once.
A number of ambient advertising tremendous impact; an art installation in shopping malls or train stations for example, would be able to attract people to huddle. Ads are printed on the egg will have an impact on at breakfast; ads posted on the entrance bar parking lot would be visible by every passing audience. When Nike build a robot installation (showing two tennis players take turns hitting the ball along the ground) at the train station to welcome the Wimbledon tennis tournament in 1997, a number of travelers go to Wimbledon only to watch this installation
The techniques of traditional marketing communication effectiveness is now declining in when the market is increasingly fragmented, costs increased, the number of audience decline, and the phenomenon increasingly implicated clutter. Thus, new paths to communicate with consumers must continue to look for, so seems to ambient advertising will continue to grow rapidly in the future. Ambient advertisingmenawarkan the following advantages:o If close to the location of purchase, ambient campaign costs can be cheaper than selling and promotion (rather than a discount) are able to provide incentives in the location of purchase (point-of-purchase incentives) without the negative effects of declining profits.o The campaign is implemented with good ambient participate boost brand image.o creative campaigns often get press coverage, even a particular campaign is deliberately designed to obtain broad coverage.o The campaign is very effective ambient to activate the needs.
In short, the environmental stimuli is an important consideration in consumer decision-making process that occurs right at the point of purchase - especially for products whose level of involvement of small (low-involvement product). So, if consumers 'pushed' ad stimuli appropriately placed at a location close to the location of the sale, then the probability of purchase will increase. Consumers while still at home generally do not perform pre-purchase decisions for low-involvement product. Research shows that about two-thirds of a certain brand purchase decision is taken when the consumer is in store. Advertising on the trolley for example differences contribute to the purchase of certain brands; this shows the driving force at the site of ambient advertising sales.Currently, ambient advertising industry is filled with a large number of small agencies, with one company handling gasoline pump hose, one more take care of supermarket trolleys and so on. In this ad, there is no evaluation system of the industry (as in TV commercials and press), so there is no objective measure that can be used to assess the success or failure of a campaign. For example, there is no organization that can estimate how many people who take certain supermarket trolley and see ads that are posted.A lot of ambient advertising that relies on the element of surprise and novelty. So if we do not yet know that the ads we became the first ad to use certain facilities, we should be really careful in choosing means of advertising. Some facilities may be able to be effective until the old (ad gasoline hose for example), while other means may depend on how long the element of surprise to survive (eg, deodorant sample earlier).
In the future, ambient media seems to be increasingly growing. Although demand is high level of creativity in their production, this campaign can give a very big impact, this campaign was only a relatively small cost.