Advertising activities, in fact already begun since the ancient Greeks and Romans, at first ad takes the form of a chain message or also called the word of mouth. Ad as part of economic activity has developed is evolusiuner, this development includes 5 stages: Pre-Industrial Era. begins approximately when the recording of history has begun performed until the 19th century.
Industrializing Era. begins approximately since the mid 1700s until the end of World War I. Beginning with the Industrial Revolution which broke out in England. This era marked by the use of machines to mass-produce goods with a uniform quality.
Industrial Era. This era marked by great development and maturity of the industry-based countries, the United States for example, commodity markets have expanded, many new markets are developed, luxury brands at a price not too expensive popping up, which was later known as consumer package goods.
Post-industrial Era. This era began in the 1980s. For the first time anyone nenjadi really aware of the environmentally sensitive.
Global Interactive Era. The development of new technology in the early centuries of the 21st century brought great influence to the world of advertising. Cable television and satellite receiver allows people to watch television channels that have a specific program, such as news, movies, sports, comedy, and so forth.
ADVERTISING POSITION IN THE WORLD CAPITALISM
+ Advertise become one means used by industrial-capitalist idustri to ensure the distribution of commodities to the public at large.
+ The interests of industrial capitalism in the event of goods production boom is creating a consumer so since the era of the 1780s, actually advertisements aimed at creating a serious consumer.
+ In the 20th century ads generally appear with the images and use sueralisme types, which makes people buy the product.
+ Advertising is also positioned as an entertainment sales, which on the one hand he tried to influence the audience with sales messages, and on the other hand providing entertainment for audiences through images and fantastic fictional.
DYNAMICS ADVERTISING INDONESIA
+ In the 1970's periklan industry grew very bright. At that time the economy is growing rapidly, government and private sector join hands together to play a major role in all economic activities.
+ The development of advertising in Indonesia increasingly finding solid footing as private television began to emerge and with the release of SK Menpen No.111/90 which requires that advertisements produced in the country and by the people of Indonesia.
HOW taste ADVERTISING CREATIVITY IN INDONESIA?
Appetite advertising creativity in Indonesia in Indonesia is still considered low. This was disclosed by chairman of the Indonesian Broadcasting Commission.
"In general, ad creativity in Indonesia low taste," said Chairman of the IEC, Prof. Sasa Djuarsa Senjaja after the signing ceremony of cooperation Indonesian Association of Advertising Company (GN) with the Indonesian Broadcasting Commission (KPI) for to promote the effectiveness of Ethics Pariwara Indonesia (EPI), at the Hotel Niko, Jakarta, Tuesday (10/11/2009).
Amid the competition is so tight ad-makers often ignore ads EPI. Sasa exemplified, it never attracted advertising sms premiumKi Joko Bodo from as it is considered breaking EPI. "Look at ad ki Joko Bodo state, could change the fate, we finally pulled it because it affects the population, especially the lower middle," said Sasa.
Based on data through 2009 GN BPP recorded approximately 150 cases and 100 are problematic ads otherwise violate the code of ethics.
Therefore, the Indonesian Association of Advertising Company (GN) make a memorandum of understanding with the Indonesian Broadcasting Commission (KPI) to encourage the effectiveness of the Ethics Pariwara Indonesia (EPI).
Most violations of the ad is related to the use of the term or word that is superlative without objective supporting evidence.
"The spirit of this MoU is not to kill creativity, but advertisements discipline problems," said Sasa.
During this supervision impressed ads running on their own betwen the Board of Supervisors Advertising (BPP) GN with IBC. Later, through a memorandum of understanding this IBC will also exchange information with the GN. surveillance conducted by the CPP PPPI only appeal to the agency about the violation, so only the moral sanctions alone.
Sasa said, the information entered into the KPI of the BPP GN will be forwarded to the broadcasting institutions.
Appetite advertising creativity in Indonesia in Indonesia is still considered low. This was disclosed by chairman of the Indonesian Broadcasting Commission.
"In general, ad creativity in Indonesia low taste," said Chairman of the IEC, Prof. Sasa Djuarsa Senjaja after the signing ceremony of cooperation Indonesian Association of Advertising Company (GN) with the Indonesian Broadcasting Commission (KPI) for to promote the effectiveness of Ethics Pariwara Indonesia (EPI), at the Hotel Niko, Jakarta, Tuesday (10/11/2009).
Amid the competition is so tight ad-makers often ignore ads EPI. Sasa exemplified, it never attracted advertising sms premiumKi Joko Bodo from as it is considered breaking EPI. "Look at ad ki Joko Bodo state, could change the fate, we finally pulled it because it affects the population, especially the lower middle," said Sasa.
Based on data through 2009 GN BPP recorded approximately 150 cases and 100 are problematic ads otherwise violate the code of ethics.
Therefore, the Indonesian Association of Advertising Company (GN) make a memorandum of understanding with the Indonesian Broadcasting Commission (KPI) to encourage the effectiveness of the Ethics Pariwara Indonesia (EPI).
Most violations of the ad is related to the use of the term or word that is superlative without objective supporting evidence.
"The spirit of this MoU is not to kill creativity, but advertisements discipline problems," said Sasa.
During this supervision impressed ads running on their own betwen the Board of Supervisors Advertising (BPP) GN with IBC. Later, through a memorandum of understanding this IBC will also exchange information with the GN. surveillance conducted by the CPP PPPI only appeal to the agency about the violation, so only the moral sanctions alone.
Sasa said, the information entered into the KPI of the BPP GN will be forwarded to the broadcasting institutions.
