THE ROLE OF DESIGN IN THE PACKAGING

Packaging design has a very important role in marketing. In addition to functioning as a protective container and the product contents, packaging design must be able to also attract the attention of consumers. In addition to Functioning as a protective container and the product contents, packaging design must be able to also attract the attention of consumers. Packaging design that can attract the attention of consumers is a packaging design that can provide initial description of the quality and value of products offered to consumers. Packaging design that can attract the attention of consumers is a packaging design that can provide an initial description of the quality and value of products offered to consumers. Initial picture of the overall quality of a product that is expected by consumers to make ends meet is called the impression of quality. Initial picture of the overall quality of a product that is expected by consumers to make ends meet is called the impression of quality. Good quality must be supported by good packaging design too. Good quality must be supported by good packaging design too.

Talk packaging problem was not as simple as seen. Talk packaging problem was not as simple as seen. "Packaging Design" describes the beginning of designing a package to the point contained therein in order to achieve the target. "Packaging Design" describes the beginning of designing a package to the point contained therein in order to achieve the target. There are three categories to determine the packaging design. There are three categories to determine the packaging design. First, about the meaning of the packaging. First, about the meaning of the packaging. Packaging should be meaningful personal, social, and public. Packaging should be meaningful personal, social, and public. Based on the nature of communication between the sender to the recipient of the message or from producers to consumers, the package should have a value of intimacy. Based on the nature of communication between the sender to the recipient of the message or from producers to consumers, the package should have a value of intimacy. What's that? What's that? It means the product is only known by the perpetrator wants, not want others to know what the contents of the product's packaging. It means the product is only known by the perpetrator wants, not want others to know what the contents of the product's packaging. Packaging are socially meaningful, usually for reward or respect for his achievements or results achieved. Packaging are socially meaningful, usually for reward or respect for his Achievements or Achieved results. While the packaging is worth the public, usually for commercial products, so the message packaging must be understood by all who read it. Second, in the form of physical packaging. While the packaging is worth the public, usually for commercial products, so the message packaging must be understood by all who read it. Second, packaged in a physical form. Consists of primary packaging attached to the product), secondary packaging (to protect the product), tertiary packaging (easy and practical functions of nature), and transport packaging and so on. Consists of primary packaging attached to the product), secondary packaging (to protect the product), tertiary packaging (easy and practical functions of nature), and transport packaging and so on. Third, good packaging design should include the function of 5 protective function, practical function, the function of information, communication functions and environmental functions. Third, good packaging design should include the function of 5 protective function, practical function, the function of information, communication functions and environmental functions.

Packaging is often referred to as "the silent sales-man/girl" because it represents the absence of servants in showing the quality of the product. Packaging is often referred to as "the silent sales-man/girl" because it represents the Absence of servants in showing the quality of the product. For that package should be able to convey a message through informative communication, as well as communication between sellers with buyers. For that package should be able to Convey a message through informative communication, as well as communication between sellers with buyers.

Packaging design has a functional principle 5, the first packaging (packaging). In this package must be submitted on the types of products, and usefulness. Here honesty so important. Second, the physical packaging. Function as a protector of the product from impact, friction, shock, jolt and others. Packaging design has a functional principle 5, the first packaging (packaging). In this package must be submitted on the type of product, and its usefulness. Here honesty so important. Second, the physical packaging. Its function as a protector of the product from impact, friction, shock, Jolt and others. Here the power of the main principles. Third, convenient packaging used. Here the power of the main principles. Third, the packaging is comfortable to wear. The point here packs give comfort to the touch, the surface does not hurt, flexible when gripped, easily cleaned, stored, stable when stored. The point here packs give comfort to the touch, the surface does not hurt, when gripped flexible, easily cleaned, stored, stable when stored. Packaging that is recyclable is preferred. Fourth, the packaging is capable of displaying the image of the product and market segmentation wearer. Packaging that is recyclable is preferred. Fourth, the packaging is capable of displaying the image of the product and market segmentation Wearer. Here involves a lot of elements mainly associated with imagination, taste, and fantasy sipemakai. Here involves a lot of elements mainly associated with imagination, taste, and fantasy sipemakai. Packaging here who should be able to translate the user, social status, where and what types of behaviors such as toy products are used. Packaging here who should be able to translate the user, social status, where and what types of Behaviors such as toy products are used. The uniqueness of a critical value. Fifth, the packaging of principled support environmental harmony. The Uniqueness of a critical value. Fifth, the packaging of principled support environmental harmony. Good packaging is that; easily recycled (recycle) into new products and not contaminated, can be re-melted and made into products (re-use) of origin. Good packaging is that; easily recycled (recycle) into new products and not contaminated, can be re-melted and made into products (re-use) of origin.

Indonesia is a potential large market for the food industry. Indonesia is a large potential market for the food industry. Overseas markets is very promising. Overseas markets is very promising. Last year total exports HPI reached 8.61 billion U.S. dollars and donate food sector exports HPI not less than 0.28 billion U.S. dollars. Last year total exports HPI reached 8.61 billion U.S. dollars and donate food sector exports HPI, not less than 0:28 billion U.S. dollars. But the obstacles to the development of domestic food industry is not easy especially in today's global marketplace. But the obstacles to the development of the domestic food industry is not easy especially in today's global marketplace. One of them many outstanding food products from other countries with attractive packaging and competitive prices. One of them many outstanding food products from other countries with attractive packaging and competitive prices.

Barriers to Indonesia for the food industry can compete with other countries is a matter of packaging which is still weak. Barriers to Indonesia for the food industry can Compete with other countries is a matter of packaging which is still weak. Packaging is not just a protective wrapping or just. Packaging is not just a protective wrapping or just. But the packaging is also a means of communication, information about products to consumers. But the packaging is also a means of communication, information about products to consumers. With beautiful packaging and interesting and product names are also interesting will increase consumer confidence in products and encourage them to buy. With beautiful packaging and interesting and product names are also interesting will increase consumer confidence in products and encourage them to buy. If the condition of packaged food products we are left, so maybe the food products from HPI is scattered in various areas can not compete with similar products imported from other countries that have more attractive packages. If the condition of packaged food products we are left, so maybe the food products from HPI, is scattered in various areas can not Compete with similar products imported from other countries that have more attractive packages. Especially if the food industry we want to penetrate the world market, then the problem becomes very significant package. Especially if the food industry we want to penetrate the world market, then the problem becomes very significant package. If left to the industry which is labor intensive to a dead faint. If left to the industry which is labor intensive to a dead faint.

Director of the Directorate General of Food Industry Small and Medium Industry (IKM) Ministry of Industry Sufiardi admitted in about packaging and product promotion, lost to Indonesia's import products. Director of the Directorate General of Food Industry Small and Medium Industry (IKM) Ministry of Industry Sufiardi admitted in about packaging and product promotion, lost to Indonesia's import products. ''But in a matter of taste of food products made in Indonesia, not less than imported products,''he said. ''But in a matter of taste of food products made in Indonesia, not less than imported products,''he said. To overcome these problems the government through the Directorate General of Public Health Ministry to do a variety of strategic steps. To overcome these problems the government through the Directorate General of Public Health Ministry to do a variety of strategic steps. One of them with established Public Health Clinic where there is a clinic facility Brand and Packaging Design. One of them with established Public Health Clinic where there is a clinic facility Brand and Packaging Design. "Manufacture of food, which mostly done by small and medium entrepreneurs, there is still much less aware of and understand the importance of packaging. They still think a simple," explained Sufiardi. "Manufacture of food, which mostly done by small and medium entrepreneurs, there is still much less aware of and understand the importance of packaging. They still think a simple," explained Sufiardi. Therefore Clinic Brand and Packaging Design held, aim to help Small and Medium Enterprises in raising awareness and awareness of the importance of branding and packaging to improve marketing. Services that can be given at this clinic is in the form of consulting services around the brand and packaging. Therefore Clinic Brand and Packaging Design held, aim to help Small and Medium Enterprises in raising awareness and awareness of the importance of branding and packaging to improve marketing. Services that can be given at this clinic is in the form of consultancy services around the brand and packaging. Does not stop there, because Clinic Brand and Packaging Design also provides production facilities and brand packaging design products to be marketed by HPI. Does not stop there, because Clinic Brand and Packaging Design also provides production facilities and brand packaging design products to be marketed by HPI. Packaging design will be tailored to the product, whether in the form of boxes, bags of paper, plastic or from a bottle. Packaging design will be tailored to the product, whether in the form of boxes, bags of paper, plastic or from a bottle.

By Vaccant