OPERATOR SELULLER COMPETITION

Call using the mobile phone (HP) is not just a monopoly of the city. At present, the remote anywhere in the country, you will get a phone signal with this mudah.Saat, telecom operators continue to strengthen their networks in the regions. Not only a seasoned operator who raced in the local spread signals, the new operators do not want to lose.

Example PT Natrindo Cell Phones with Axis brand. As a new service, expand the reach of the Axis.

End of January 2010 and, Axis announced it has expanded its services commercially in the region of Aceh and South Sumatera. With this service expansion will Axis able to provide access for 65% of the total population in Indonesia, said the President Director of Axis, Erik Aas.

Axis Range in South Sumatra own territory includes Jambi, Bengkulu, Palembang, Bangka, Belitung, and Lampung. He also claims, with this expansion, Axis currently has presence in all regions of Sumatra, Java, Bali, and Lombok. Within Axis, coverage of services to 400 cities.

Chief Marketing Officer Johan Buse added Axis, Axis continues to develop infrastructure to improve service quality. Way, they work with other GSM operators to install telecommunications transmission tower that they have.

Currently 60% of BTS tower that we use is a telecommunications tower together. The result has Axis 4200 BTS tissue. In the past year, on average they have built more than 140 BTS every month.

Old players did not aggressively retain customers while increasing new customers. For example PT Indosat who choose to build backbone with D Palapa satellite launched since August 2009. The satellite has a capacity of 40 transponders with coverage to the whole of Indonesia, and even abroad, for example, ASEAN countries, Asia Pacific, Middle East, and Australia.

Head Corporate Communication Indosat Adita Irawati, said, for customers in Java, Indosat to increase service capacity, while outside Java focus is to increase coverage. Potential markets outside Java is still huge. Because the demand is very high, wide expansion. Indosat also rent towers outside of Java to develop the service.

Axiata Tbk PT XI also states allocate the majority of capital spending of about U.S. $ 400-450 million to increase network capacity and quality. XL have a unique way in improving the service, which is based on the focus areas, the number, and mobility customers. For example, during Lebaran, mobility customers shifted to Central Java and East Java. At that time, the network capacity XL set forth in it. XL also uses the tower together to save the capital, said the Head of Corporate Communication XL, Febriati Nadira.

Telkomsel also continue to promote the development of infrastructure to keep customers. Telkomsel's President Director Sarwoto Atmosutarno said, on tahuin 2010, he prepared Rp 13 trillion to expand coverage and increase network capacity and quality. Currently, SingTel had 30,500 BTS. Reaching more than 95% of Indonesia, said Sarwoto.

By offering services to the remote data
Increasing the number of subscribers is not an easy thing for the players in the telecommunications industry. The reason, newcomers operators in this industry more and more. Competition for new customers, the more days, more and more strict.

Therefore, operators do not rely solely on voice services products, or voice only. Now they are aggressively offering data services to the areas, especially outside Java.

The number of mobile operator revenues from outside the island of Java is still less than the total income. But, many operators believe that the market long-term prospects still bright outside Java.

For example the largest mobile operators such as PT Telkomsel. Director Sarwoto Atmosutarno Telkomsel, said, Telkomsel wanted to focus on the development of mobile broadband services in the year 2010 with the establishment utilizing their infrastructure.

Telkomsel to offer digital services business, digital music, content, and applications. All the services that SingTel is now available in 24 major cities in Indonesia, including Aceh, Medan, Padang, and Pontianak. Trigger the focus of this business because we saw the growth of mobile broadband subscribers by 700% in the year 2009.

In early 2009, Telkomsel's mobile broadband subscribers only around 200,000. However, at the end of 2009, the number of subscribers has climbed to 1.6 million.

Indosat has another way to expand their business wings. Currently, more than 80% Indosat customers are still concentrated in Java. Currently, Indosat customers total approximately 33.1 million.

Corporate Communication Head Indosat, Adita Irawati, confessed, Indosat had a unique way to maintain and attract new customers. Indosat implement tariff system per zone or area, whether for voice or data. We always pay attention Adita Indosat.Menurut product distribution, divide the focus of expansion Indosat network market share into three groups. First, Jakarta and surrounding areas, including Bogor, Bekasi, and Tangerang. Second, Java, and the three regions outside Java.

Meanwhile, XL still rely on cheaper tariffs imposed strategy. Head of Corporate Febriati XL Communicatoin Nadira says, to promote low fares services, now XL developing Wimax network development. Currently, almost 70% XL customers still on the island of Java.

Axis newcomer operators still optimize the network. Erik Aas, President Director of Axis said, the current number of subscribers share in Java Axis reached 70%. Axis claims, the number of subscribers as of end December 2009 reached 6 million.