Manners and PROCEDURES ADVERTISING INDONESIA

Advertising as one means of lighting and marketing tools, memeganng dsalam an important role in nation building undertaken Indonesia. As a means of illumination and marketing, advertising is part of the life of a vital communication medium business development and must function to support the development. 

For the sake of social responsibility and protect the nation's cultural values ​​are based on Pancasila and 1945 Constitution, is necessary to establish the pattern of the conceptual direction of national advertising. Advertising routing pattern that should support the principle of the trilogy of national development to achieve a just and prosperous society, including the progress of the business world, national advertising, and mass communication media.

Manners

General principles
Ads must be truthful, responsible, and not contrary to applicable law.Ads must not offend or merendahakan dignity and religion, traditional culture, ethnicity and class.Ads must be animated by the principle of fair competition.

General Application
Ads must be truthful, responsible, dasn tidask contrary to applicable law.

Honest 
Ads must not be misleading, for example by providing information that is untrue, fool, dasn excessive promises.

Responsible 
Ads must not abuse the trust and the harm to the community.

Not against the law 
Ads must comply with the Act and applicable government LAW.

Content advertising 
Statements and promises regarding the product can be accounted for righteousness.

Consumer Testimony 
Must be equipped with tertulils statement based on actual experience. Name and address of the giver testimony must be clearly defined and real.

Inclusion rates 
When the price of a product listed in the ad, it must be clear so that consumers know what items will be obtained at that price.

Price comparison 
When you do a price comparison on a product with another product, then the basis of comparison should be equal and clear.Use of the word "Free of Charge" or something similarThe word "Free of Charge or the like should not be included in the ad, if poorer consumers have to pay some money outside the actual shipping costs. If the shipping costs will be charged to the consumer, it must be listed clearly.

Promise of making money: 
If an ad promises compensation refunds (warranty) for the purchase of a product that turned out to disappoint consumers, then:The terms of such refunds must be clearly and fully stated, among other things limits the risk of advertising, the types of damages / shortages are guaranteed, and the validity period of a refund.Advertiser shall reimburse the consumer in accordance with the terms listed.

The promise of quality assurance or warranty: 
When sautu ads ensure the quality of a poroduk, the basics of insurance must be in responsible for.

The fear / superstition: 
Ads should not be toying with the fear and belief of the superstitious people for no reason that can be accounted for.

Violence: 
Advertising is not allowed to stimulate or provide acts of violence.

Safety 
Ads for no reason that can be accounted for may not display scenes that are dangerous or justify neglect of safety aspects, especially those that have nothing to do denag products advertised.

Protection of personal rights: 
Ads may not display involves someone without any prior approval. This provision does not apply to the appearance of a mass or as a backdrop in which a person can be known, unless the appearance can be considered harmful.

Children: 
Ads are intended or which may involve the children not be menampilakan in any form things that are considered to disrupt or destroy them physically and mentally, to take advantage of the ease of trust, lack of experience, or the innocence of their hearts.

Scientific terms and statistics:
 Ads should not blame gunaklan scientific terms and statistics to create an exaggerated impression.

The absence of product 
Ads may only be installed when it has no certainty about the availability of the products that diklankan market.

The use of superfluous words: 
Ads may not use the words "tar", "most", "number one" and sejen bidsang isnya without explaining in what is excellence.

Direct comparison: 
A good ad does not make a direct comparison with rival products. Moreover, such a comparison is needed, the comparison should be the same dassar dsan clear. Tidsak Consumers misled by this comparison.

Degrading: 
Advertising is not permitted in langsungataupun tidask langsungmerendashkan other products.

Imitation: 
Ads must not mimic other ads in such a way as to cause misdirection. This includes trademarks, logos, composition of letters and images, slogans, positioning, how to look and jingles.

References: 
Study Books Advertising In Marketing Communications perspective

  Meanwhile, according to Government Regulation:Act No. 32 of 2002 on Broadcasting.(State Gazette of the Republic of Indonesia Year 2002 Number 139)Broadcast AdvertisingArticle 25The material broadcast advertising code advertising should be appropriate, the requirements issued by the IEC, and the provisions of legislation and regulations.Broadcast commercial advertisements aired on broadcast agenda for children mandatoryfollowing the broadcast standard for the children.Cigarette advertising on radio broadcasting organizations and television can only broadcast at 21.30 until 05.00 local time.RRI, TVRI, and the Institute of Local Public Broadcasters are required to provide time to broadcast public service ads are done in a spread ranging from 05.00 until 22.00 local time with a special price, or if in an emergency set by the government in accordance with purposes.RRI commercial advertising airtime, TVRI, and the Institute for Public Broadcasting Local maximum of 15% (fifteen percent) of all air time every day.When public service announcements broadcast at least 30% (thirty percent) of the broadcast ads every day.Advertisements broadcast material must use domestic resources and aired on television are made domestically, location in Indonesia, the star of Indonesia, and the director of Indonesia.