KNOWLEDGE BASE PRODUCTS

"Rope"
Product Background

Content
Ordinary rope used to bind a variety of objects such as in stack boxes, cartons. Rope has its own uniqueness as a means to bind as the materials used are made of plastic which is easy to cut tied and not slippery. In terms of price is very cheap so it can be purchased on all parties. Rope can be found anywhere.
Competitors

Target audience
Demographic
all circles, especially housewives and traders
do not look at the social status because it can be used by anyone
psychographic
tend to be used to bind and unite the body
geographical
traditional markets markets

4P product analysis
Products: raffia
Price: relatively cheap
Place: traditional markets
Promotion: nothing special. Only sold directly in the market


Packaging
Packaging rope is still very simple with just wrapped labeled plastic from paper.
Smooth texture
The shape follows the form of lali Faria
Plastic materials
There are no specific techniques to pack this rope.

SWOT
Severe material used is strong enough to be used as a binding
Weaknes easily broken if rubbed by a sharp object, easy to melt if exposed to fire
Opportunity
Treatment

Solutions
By designing a more unique packaging such as packaging materials made of paper / cardboard and illustrate appropriate uses.