WOOD CARVING AND RELIEF JEPARA

Craft-shaped sculpture or relief carving wood penetrated the export market. Although rarely launches a new product, the work Sukasmiyanti, crafters in the center of Jepara furniture, always a lot of takers. The key, maintain the quality of carving, raw materials, finishing materials and products.

Jepara area known as a maker of furniture and wooden handicrafts. Besides furniture, the craftsmen are also developing products in the form of carvings and trinkets made from wood. Products wooden crafts and trinkets are already penetrated the global market. In fact, 60% buyer's Sukasmiyanti, owner of UD Odro Mulyono, comes from abroad such as Spain, Taiwan, South Korea, and the United States.

Craftsmen who have more than 20 years in kerajianan wooden furniture and handicraft produces a variety of exclusive handicrafts. Start small like a candy form of fruit, place a tissue, to handicrafts such as statues of people, relief of horses, the Ramayana reliefs, relief of the Last Supper, to the umbrella storage.

Statues and reliefs made it there in the form of two-dimensional and three-dimensional. Currently he employs 50 workers and 10 engraver to fill orders.

As other crafters in Jepara, Yanti (Sukasmiyanti nickname) rarely launches a new product form. In the center, impersonation is very easy going, so almost all models similar products here, said Yanti. Moreover, most buyers prefer to bring their own models and images. There is also still order the old model because it is still a trend.

Distinguishing between the product side of the crafters crafters is the quality. Yanti always maintain the quality of carving, raw materials, and ceramic coating for finishing. For example, he wore teak from Perhutani that are not easily cracked. For finishing, he chose nipon melamine material that looks more natural, but last longer. For this reason also, not haphazardly yanti pricing. I can not slam the price, even here there are liked to play the price, assertive woman saint born ini.Meski high priced fairly, Jackie still has a loyal customer. This is because he always maintain the quality of the product.

Yanti bringing ordinary teak and mahogany from Jepara, East Java and West Java. Yanti teak swore to make the product relatively large size. While for small trinkets, Yanti use mahogany. Yanti entrust relief carving or sculpture to the craftsmen who are already experienced. Because, according to Jackie only certain people can carve out similar to the original image. The work was not arbitrary. To make such a carved umbrella stand took four days. Process of two-dimensional relief image or a horse last meal size 80 x 200 centimeters (cm) took two weeks, whereas three-dimensional relief to spend a month.

Yanti set the selling price according to the size, complexity of carving, and design. Price umbrella stand 65 cm tall Rp 185.000. Two-dimensional relief of size 50 x 20 cm Rp 450.000. As for price relief measures 80 x 200 cm was USD 3 million. Meanwhile, the price of three-dimensional relief image Ramayana, agriculture, or the birds and flowers measuring 250 x 90 cm offered USD 12 million. The price of small trinkets such as a fruit-shaped candies or where tissue Rp 40,000 per unit.

Yanti said, every month, he could make 1200 units of small and engraving units 10-15. From the sale of handicrafts course, every month can get Jackie turnover USD 40 million. Sales can be increased by almost 50% if before Lebaran. The advantage of small me to be 25%, but if the carving is only 15%, said Yanti.