PACKAGING

Colors in the package is believed to have an emotional impact on consumers. For example, high wavelength of red, orange, and yellow leads to strong stimulation value and cause joy mood (mood).

Red - often described in terms of active, stimulating, energetic, and full of vitality. Toothpaste Close-Up is one of the brands that effectively use red in their packaging.

Orange - The color sense often associated with food. Various popular foods using orange packaging, like cereal Kellogg's Mini-Wheat.
Yellow - This color is dubbed the attention of a good breaker. Yellow gives effect to the consumer enjoyment. Kodak and Pennzoil are some examples of brands that use yellow packaging.

Green - has connotations of wealth, health, peace, and tranquility.
Blue - Lead on the freshness and coldness. This color is often associated with cleaning products and laundry, including softener brand.
White - symbolizes purity, cleanliness and refinement.

PACKAGING STRATEGIES

Determining Destination Brand Positioning
Image of what is expected by the owner of the brand?
Product Category Analysis
Determining product categories
Observe and study the trends that are occurring in these product categories.

Anticipate the events that will influence packaging decisions.

Competitor Analysis
Studying and observing the color, shape, appearance features, as well as packaging materials competitor.

Creating and packaging designs to determine the image and untukm raised Uniqueness

Identifying Benefits Brand Stand
Determining the benefits that should be highlighted to consumers.
The fewer the benefits to be highlighted, the better
Priority determines Communication

By umbara